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This web site cowboyswhocare.org states the following, "THEY ARE MORE THAN JUST COWBOY HATS." Our analyzers noticed that the webpage stated " It is our belief that there is nothing more precious than a childs smile." The Website also said " We have found that cowboy hats help create those beautiful smiles. It is our belief that a cowboy hat is still a symbol of bravery, honor and now with your help, compassion. Cowboys Who Care Foundation is a non-profit 501c3 organization that provides support, smiles and FREE cowboy and cowgirl hats to kids with cancer and other life-threatening illnesses." The website's header had Chad Prather as the most important optimized keyword. It is followed by Cowboy Bill Martin, Cowboys Who Care, and Steve Helms which isn't as highly ranked as Chad Prather.